This year has been the year of DIYAH (Do it yourself at home). DIYAH cooking, cleaning, organizing, child-care, playtime, relaxation, and work.
For a lot of us, work is not a normal 9 to 5 job where we clock in and out-- “leave your work at the desk” type work. No, we are entrepreneurs, business owners, CEOs, and Leaders. We’ve had to figure out not only how to keep our businesses alive amidst a global pandemic, but also to thrive and connect with our communities/audiences/clientele now more than ever.
We are She TV Media, a full-service video and virtual event production company. Yes, we want you to hire us-- that’s the bottom line. But we also understand that right now, it’s hard to spend a lot of money. We’re all cancelling old subscriptions, and cutting down on unimportant spending. Plus, we want to help you out. Think of it as an early holiday gift (no matter what time of the year you’re reading this).
That’s why we’ve compiled this 5-Step Checklist for doing video at-home-- DIYAH. So let’s dive in!
STEP #1: SET UP
Finding your perfect video set up doesn’t have to be hard-- but it can be. And once you got it right, it’ll make it way easier for you to create faster and more high quality, effective videos.
Make sure your camera is eye level. Having the camera eye level allows you to connect with your audience eye-to-eye, face-to-face. It keeps them in the conversation instead of subconsciously wondering why your face looks distorted or warped.
If you have the camera too low, you risk showcasing your double chin. (We all have them).
If you have the camera too high, (what we like to call the “Myspace Angle”) you accent your forehead and also subconsciously seem weak and timid.
Eye level is the way to go.
This may seem obvious, but you’d be surprised how many people record video with clothes laying on the ground in the background, or people walking by, or clutter. When you are speaking to the camera, you want to make sure that you are the center of attention.
So do some chores and clean up your background: tidy the room or get yourself a nice backdrop.
80% of videos watched online are still recorded and screened horizontally. We made up that statistic, but it’s most likely true. Unless you’re recording a video for TikTok or IG Reels, keep it horizontal.
Get ready to shine that spotlight on yourself because we want you center stage! That’s right, center of the frame or slightly off to one side if you are showcasing something else in your frame. (Follow the rule of thirds).
Pro tip: Also be sure to check your headroom-- that’s the amount of space from the top of your head (on the screen) to the top of the screen. You don’t want too much headroom, and you don’t want to be chopping off the top of your head.
STEP #2: LIGHTING
Natural light is the best light because its **FREE**. Natural light shining in through an open window or in a shady area, like a porch or covered patio, is perfect. The goal is to illuminate your face without having direct sunlight shining in your face-- which naturally causes you to squint and strain your facial muscles.
Face a window or get out onto a covered patio or porch and record away.
USE WHAT YOU HAVE
Can’t get good natural light? It’s okay! Just use what you have around your house: lamps, desk lamps, atmosphere lights, really anything.